Marketing planned gifts is a great way to raise significant funds. Public television stations everywhere — large and small — are already bringing in many millions of dollars. And your station can too. But you've got to get started, and there's no better time than now!

Planned gift marketing is a critically important fundraising strategy without which no development program is complete. Planned giving allows a sizeable segment of the audience, particularly many older viewers on fixed incomes who otherwise might be able to make only small contributions, to make a significant gift to public broadcasting. Because planned gifts are usually designated for endowment rather than for current operations, planned giving gives stations a tool to build long-term financial stability. The Corporation for Public Broadcasting has funded this site to help every station launch a successful planned giving program.

This site contains lots of good advice for developing or strengthening your program. But it offers much more than that. Think of it as your Planned Giving Resource Center:

• Things to Know, Things to Do, and Things That Work provide step by step information to get you underway.
• Resources provides a wealth of proven marketing tools that you can put to work right now.
• Ask the Experts gives you quick access to people who can help you, including your colleagues with successful planned giving programs.
• Understanding Your Role describes how planned gift marketing fits into a station's overall fundraising strategy.
• Success Stories shows you just how important planned giving is to many stations. Once you begin or expand your program, send us your story so we can share it.

READY, SET, GO!